Here's the deal: finding really great keywords is not as complicated as you might think. In this article I'll show you exactly what you should do in order to find them.
This method is very powerful because it allows you to see first hand what topics are driving lots of traffic... so you can easily Clone & Profit the whole concept :-)
We'll do this by using EzineArticles.com. This is the most trusted article directory in the world. And we can use it for our own advantage. In fact, the vast majority of marketers who submit their articles to EZA don't do anything beyond submitting them. So, as a result, these articles either rank or flop..
And that's great news! Because if we find EZA articles in top 10 in any search engine, we know that these keywords have a great potential for "easy rankings".
Now, think about this.
If we have an article with 8.754 views for the last 90 days, we can be certain that we have a keyword (or several keywords) that is actually driving traffic.
So, what we do is this.
1. Go to Google
2. Type in your niche. It could be anything, like "wedding" or "weight loss".
3. Enter this string AFTER your keyword/keyword phrase:
site:ezinearticles.com "This article has been viewed 2000..199999" "Article Submitted On: * *, 2010"
(copy the entire string)
You can actually omit your keyword phrase, and probably come up with new niche ideas :-)
So, we're searching for articles which were submitted in 2010 and have more than 2000 views. You can vary these numbers, but this is how I do this.
Ok, here's an article with 5800 views submitted on February 16. Not bad. Let's take this article as an example.
Now we need to find the keywords that are driving traffic to the article. You can use different tools for that, like Market Samurai, SEMRush.com or Rank Tracker. We will use the free version of Rank Tracker. This tool is great, and the functionality of the free version is not limited (using my special tricks, read below).
Let's get to the Google Keyword Tool first and extract all the possible keywords/keyword phrases from the article. Select "Website content" and paste in the URL of the article into the query box:
Next, sort the results by "Global Monthly Search Volume" and choose only those keywords that have at least some traffic (like, >1000 searches per month) by clicking on the "Add" button. After that, you can download all these keywords and export them into a text file.
Now I want to show you the best and the fastest way to check top 10 of Google and determine what keywords drive all the traffic to the article. We're going to use Rank Tracker. You can use any tool you want, but I just use this one. It's free, works fast, and makes a lot of sense.
So, go ahead, download, install and launch it. You will see a window where you want to paste in the URL of the article:
Next, make sure that Google, Bing and Yahoo are selected.
if you use the free version, enter only ONE keyword from you list:
Click next, and it's going to search this keyword on 3 different search engines.
Once it finishes, we'll click finish and we're going to change preferences to make all this happen much faster.
Get to Preferences -> Search Safety Settings -> Human Emulation. Set the same settings like on the screen below:
You want to have the advanced human emulation, so that Google won't ban you for lots of searches.
Next, choose Rank Checking Precision and set it to 10. We don't really care about any rankings that occur off the first page.
Click "OK", and we're done here. After that, click on the big "ADD" button and paste in all your keywords:
Click "Next", and Rank Tracker is going to check the keywords much faster, thanks to the settings we set.
Once it finishes, sort the results by Google Rank and see if the article is in top 10 for any keyword:
Great, we have it in top 5 for 3 different keywords. Let's check out the approximate amount of searches per month:
Very nice. And here's the most interesting part:
The article has only 12 backlinks! We've just found the keywords that are actually driving traffic to the article. You want to pay close attention to them (and the closely related phrase versions).
You can often find keywords that have plenty of traffic, with almost no "actual competition". And in many cases, the ranking article has 0 links pointing to it. So, it must rank on nothing more than the content and inner linking within the article directory itself.
It’s extremely simple.
Yet very powerful.
I'd encourage you to take it for a spin today and see what great keywords you can find to rank very easily in Google.. and syphon buyers into your site ;-)
The original of this article was presented by Jack Duncan.
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Yours in knowledge,